Ground Report

A quality online presence is an afterthought for most small businesses. There are lots of small businesses that boast unprofessional and outdated websites and have little or no social media presence. Rather than working on improving their web presence, these businesses are more focused on investing staggering sums of money in TV and print ads. Sure, these tactics will reach an audience, but they may not necessarily be the target audience and is also very expensive. One of the most difficult obstacles for a small business is to stand out in the crowd by as they have to compete with large businesses.

The internet has turned out to be a powerful tool that can help small businesses do exactly that. Having a professional and easy-to-navigate website can go a long way in leveling the playing field and give small businesses the chance to best their rivals, regardless of their size. However, in order to accomplish this goal, it is essential for them to invest in quality website design. Your website forms the first impression on your prospective customers and this mostly depends on the design. You can lure in hundreds of customers to your business by opting for an elegant website design.

These days, it is easy for small businesses to hire web design specialists for getting a unique design for their website. If you are targeting a local audience, you can hire local experts. For instance, there are plenty of web design companies in Kansas City, if that’s where your business is based. Similarly, you can hire companies for global website design as well. If you are still not convinced about the importance of website design for your small businesses, here are some reasons that can turn the tide:

Search engines reward good design

You want your website to appear at the top of search engine results in order to get more traffic. One of the ways you can get search engines to like your website is by opting for a professional design. It should be an attractive one, which is a combination of static images, videos and text to accompany them. Such websites are rewarded high rankings because images and videos are more engaging than text alone. When different forms of media have been incorporated in a website’s design, it will fulfill the requirements of search engines for high quality content.

Cut back bounce rates

When your website design is too complicated or cluttered, it tends to annoy visitors or makes it difficult for them to find what they are looking for. When small businesses don’t pay attention to their websites, their potential clients are going to notice the poor performance and it will reflect poorly on the brand. Moreover, they are more likely to bounce off the website to another, probably your competitor. Thus, your loss is their gain. Obviously, no business wants to turn customers away. With a good website design, a small business is able to draw visitors in and encourage them to learn more about the business and its products. It can increase your conversion rate as people stay on the website and reduce bounce rates.

Easier to add content and make updates

An ineffective and poor website design can make it immensely difficult for the business to make changes, updates and to add content. Precious time is unnecessarily wasted and this can be avoided if good website design is incorporated. With the right design, you will have absolutely no problem in adding new blog posts and information about new products. Likewise, creating fresh content and updating it is easier. This can be extremely important because fresh content improves SEO and gives rankings a boost.

Furthermore, when your website has quality content as well as strong calls to action, a small business will be able to improve user engagement and will be able to take the necessary steps to convert potentials into customers. High quality content means that your website will be able to get more meaningful traffic in the long run.

These are some of the great and notable reasons why website design is increasing in importance for small businesses. They should hire professionals for getting the right design to improve their online presence.