Jack Holcomb, the owner of New Smyrna Chevrolet in New Smyrna Beach, Florida, is implementing a new method to sell his sluggish inventory of gas-guzzling SUVs and trucks. He is giving SUV and truck buyers a gas-efficient car for free, an unmatched and unheard of two-for-one deal.
Car dealers have been offering freebie incentives to try and sell cars, but rarely if ever has a dealer actually included another car as a buyer incentive. Jack Holcomb says that the profit margin at New Smyrna Chevrolet might be smaller in the short term, but he hoping to secure repeat customers for when the economy turns around and put New Smyrna Chevrolet on the map as a company that tried this novel idea.
As far as the details of the two-for-one deal, customers might get a new car or a used one, depending on their needs. Jack Holcomb is also offering a reduced price on the truck or SUV if a customer does not need a second car.
Source: MSN Money
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