Kids having fun as Chota Bheem arrives at STORY: This weekend STORY, a well-known book store, in collaboration with Primarc Group; invites children at its store situated in Elgin road, to be up-close and personal with their most beloved cartoon character Chota Bheem and click some exciting shots on 17th January, Saturday from 11.30 to 4. The STORY organizers have entirely planned the event for children, starting it with Chota Bheem storytelling keeping in view its huge popularity as one of the most loved television shows on Pogo TV. Prior to the event, there is already enough enthusiasm among little ones who want to get in touch with their little champ.
Chota Bheem being the most popular cartoon face today: After its premier in 2008, Chota Bheem became the most popular cartoon show watched by maximum kids as many got easily associated with its backdrop of innocent Indian rural adventurous settings. Soon the exciting adventures in the regular life of Chota Bheem got popularized among little children. Siddharth Pansari, the CEO of Primarc Group, remarks, ‘Among all cartoon characters Chota Bheem is the most popular face, and hence we have specially planned this event for kids so that they can enjoy some quality time with their most favourite cartoon character.’
He further gave information about the event, ‘Not only clicking exciting pictures with the Mascot, 
we have also arranged a quiz competition related to Chota Bheem.’
Chota Bheem comes up with plenty of activities: Kids love to dance; hence, a dance session where kids will be asked to dance with the Chota Bheem mascot on the Chota Bheem track will be held. With that, kids will participate in a painting competition to showcase their creativity. With Chota Bheem, other characters are equally important. Hence, not only Chota Bheem but some of other famous characters such as Kalia and Jaggu will also be a part of this fun event through game corners organized for kids. ‘With this event, we are expecting our store to be full with little children and their parents as the call of Chota Bheem and exciting tasks with him are simply irresistible,’ asserts Siddharth Pansari.