Mahendra Singh Dhoni has now overtaken Sachin Tendulkar as the top earning Indian sportsperson. Till now Sachin Tendulkar was the most paid Indian sportsperson. He kept this record for almost two decades.
Sachin Tendulkar was the first choice of most corporates for celebrity endorsments & advertisements. But now things have changed a lot. Twenty20 & One day International (ODI) skipper Mahendra Singh Dhoni is expected to earn around fifty crore Indian rupees ( Rs 50,00,00,000 ) this year while Sachin Tendulkar will be earning around thirty five crore Indian rupees ( Rs 35,00,00,000 ).
According to market sources both the star icon are paid the same amount for advertisements. They both charge around four crore Indian rupees ( Rs 4,00,00,000 ) for each endorsement that they sign. But Mahendra Singh Dhoni is now getting more contracts for a lot of different brands. His numbers of brands endorsed is getting more than that of Sachin Tendulkar.
Long before Mahendra Singh Dhoni used to charge around Rs 15 – 40 lakh per endorsement. But now with his rapid increase in stature which were fuelled by India’s historic victories in the Twenty20 World Cup & the Indian Premier League, his asking price for brand endorsement has shot up through the roof.