Journalism has evolved.But, in Bengal,as part of the marketing strategy and changing political scenario ( Marxist led Left Front steadily loose their base), media is divided into political lines.Some openly support the opposition and vehemently oppose the Marxist.Political interests encourage Mamata and her team to promote media whether it’s newspaper or TV channel.A leading Bengali language news channel Chhabis Ghanta (24 Hour) is known as the mouthpiece of the Left.
A new brand of journalists emerge in Bengal who only know how to violate journalism ethics and don’t want to waste any time to criticise Left Front government.They are using different approaches but have the same goal to shore up revenues by drawing more readers or viewers.It’s only the surviving strategy, nothing else.The ultimate goal of those who are not market leaders and new entrants to attract new viewers specially younger ones.