The internet is becoming the new standard in online marketing products and services around the world. The real estate industry is not being left behind. Realtors are taking advantage of the huge market potential in the internet to market their properties and related services. Below as are some of the effective online marketing tactics beyond just having a blog, a site, and a blog.
You Are Your Own Greatest Marketing Tool
You should think about how you are going to present yourself. This is called creating your own personal brand. Here are some other tips to remember as you develop your marketing plan as a real estate investor:
- You do not have to know everything about being a real estate investor. Be honest and speak about things you know. Be careful about how you represent yourself. Do not present untruths, and do not try to sell real estate you do not yet own.
- Keep your word. Integrity is important in this business.
- Operate your business as a business and not a hobby. Your potential clients will be able to tell how you treat your business and if you are serious about real estate investment.
Make your Site Mobile-friendly
The world has turned mobile. Most of the visitors are likely to access your site via smartphones, iPads, and tabs. A responsive site automatically adjusts to the size of the screen. Moreover, the buttons should be well spaced and the content easy to read without the need for zooming out.
In addition, ensure that your site is easy to navigate. The visitors should find any information that they seek with much ease. The average patience of the online visitors is about ten seconds after which they bounce back. It is important to ensure that the site is informative and interesting to capture the visitors’ interest beyond the ten seconds.
The Importance of Direct Mail
Direct mail is postcards and mailing letters that you send out to potential customers. You may want to get help from a company that specializes in direct mail because their experience saves you lots of time and skip over any mistakes you may make. Doing your research to find a company that has experience with direct mail for Real Estate Investor Marketing is the best move for your business. They can help you come up with a campaign to build awareness of your business services and products over time. You come up with lists of potential clients to send direct mail to by looking at some of the following: expired MLS listings, absentee owners, owners of abandoned property, pre-foreclosures, and foreclosures.
Do not forget the Email Marketing
Email marketing delivers more qualified leads to your website than the social media and paid advertising. Start building a mailing list by inviting the visitors to subscribe on your site, social media, and the blog. Capture the names of the visitors and their birthdays. This enables you send personalized messages and birthday wishes. Choose one of the many email marketing software in the market to manage the mails and feedback from your newsletter subscribers.
Engage your Fans Online
Let your visitors and fans are part of the marketing program. Invite them to open houses, take them on virtual tours of some of the prime properties, and let them give you the feedback. Feedback and reviews are of extreme importance to the business. Whenever a client complains of the services quality, take the moment as a chance to improve on your offering. Encourage customers that are impressed with your services to tell the world.
Reputation is very important in the success of your online marketing campaigns. Most potential clients will first look at the reviews given by your past clients before they decide to buy from you. Consider asking your clients to write reviews on your social media pages, online business directories, and relevant forums.