Mobile marketing is marketing on or with a mobile device, such as a smart phone and other mobile devices. Mobile marketing can provide a platform to companies to promote goods and services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”.
Mobile marketing helps businesses to achieve their goals in very short period compare to other medium of marketing. The best feature of mobile marketing is that it provides user engagement and interaction in very short period. Business organizations and individuals should use marketing research and feedbacks from the customers. With the help of effective mobile marketing strategy, businesses can be engaging with their customers for their immediate and positive feedbacks for any product and services.
Because of short and attractive way of mobile advertising has become more and more popular. Nowadays, people are using Smartphone’s for their time consuming works like banking, ticket reservation, bill payment and more. Considering the massive surge in the number of Smartphone users, India has witnessed in the past 2 years, one can only imagine the reach Smartphone’s will have in the years to come.
Marketing on mobile is the best way to communicate directly with your customers and their quick interaction also helps to be a part of successful mobile marketing campaign. The benefits of mobile marketing are quick delivery and quick response from the targeted users.
Advertising and marketing have to do one thing above all: stay up to speed with the changing time and react as quickly as possible.
Effective use of mobile marketing medium is mix of a successful marketing plan. Over time, the rise of the Internet has competed with the viability of traditional advertising mediums like radio and television, with consumers spending more and more time online.
In a world with social media, streaming video and MP3s’ advertisers need to find new ways to capture the public’s attention.
“Combining traditional print, radio, and television advertising with online content is possible with the advent of mobile media. With the rise of Smartphone’s, many consumers can immediately access the Internet to seek additional information on products and services that seem intriguing”
According to few researches, mobile media will be the fastest-growing advertising market over the next several years, with up to $40 billion per annum spent on mobile media advertising by 2017.