<p>In a recent survey conducted by NM Incite, a Nielsen McKinsey company, Mukesh Ambani owned Mumbai Indians IPL franchise has garnered maximum support across social media platforms and was the most likely team to bag the title of IPL 4.</p>
<p>Although Mumbai Indians lost out in the semi-finals, the team was able to gather maximum support throughout the fourth season of Indian Premier League (IPL) which ended on Sunday 28th of May. Sachin Tendulkar emerged as one of the top most discussed players, alongside M S Dhoni and Chris Gayle.</p>
<p>This time around, IPL saw teams and brands creating an online presence in an effort to engage the digital consumer with the matches more effectively. The report was calculated by analyzing data collected by monitoring social media channels from the beginning of the tournament till May 13th. Social media have become crucial elements of modern day life, and marketing on these platforms has become increasingly popular. Monitoring social networking hubs like blogs, forums, Facebook and Twitter gave an insight into how brands (players, teams and companies) were gaining on popularity charts with respect to the season and how it has it affected their marketing strategies. While Facebook featured many question polls on likely winners, favorite teams, favorite players and so on, Twitter buzzed with trending IPL topics. Blogs and discussion forums saw digital consumer come out in great numbers to discuss the game, the players and various brands that happened to be featured throughout the season. Mumbai Indians emerged as the most talked about team, as communities in its name roused with discussion throughout the season, followed by team RCB and team CSK.</p>
<p>Co-owned by Nita Ambani, Mumbai Indians are one of the strongest brands in the IPL today. Led by the dynamic Sachin Tendulkar, the team boasts of many fine players, including Harbhajan Singh, Andrew Symonds, Kieron Pollard, Lasith Malinga and Munaf Patel.</p>