<p style="text-indent: 0.5in">Just like mankind has its family, a country has its motherhood.<span> </span>A time also comes in any family’s life when members of it get lost and need to find their way home.<span> </span>Some of our countries ways of communicating with its members is through the use of advertising.<span> </span>Whether that is commercial or print, when America wants to get the word out she runs a series of advertisements or campaigns to assure that members of her family know, hear and understand just what she wants them to.<span> </span>So if some of her members are lost, they will clearly and inevitably get her message so that they can choose to come home.<span> </span>We all know that some members obviously will remain unreachable through their own free will, but as a country this should not be because a message is missing.<span> </span>I will be using for a while the example of our tobacco industries creation and use of non-smoking campaigns because this is one of the necessary messages that our country needs to send out to level the playing field of smoking ads that are affecting our members.<span> </span>During the beginning of the 20<sup>th</sup> century smoking was on the rise and Americans smoking habits were at an all time high.<span> </span>It went beyond an obvious choice of the member that started smoking because of the overall acceptance and smoking campaign ads reaching the members and becoming inevitable for most people of that generation to pick up the habit of smoking. According to Gene Borio it was not until the 1900’s that 43 of the 45 states began to even think about regulations.<a title="" href="http://blog.360.yahoo.com/blog-g6.FWisnYqp3YUyO0rZH5A7guDovKNB_6t2LMGQ-?cq=1&p=59#_edn1" name="_ednref1"><span class="MsoEndnoteReference"><font color="#0099cc">(</font></span></a><a title="" href="http://blog.360.yahoo.com/blog-g6.FWisnYqp3YUyO0rZH5A7guDovKNB_6t2LMGQ-?cq=1&p=59#_edn2" name="_ednref2"><span class="MsoEndnoteReference"><span><span class="MsoEndnoteReference"><span style="font-size: 12pt; font-family: ‘;"><font color="#0099cc">[1]</font></span></span></span></span></a><span class="MsoEndnoteReference">)</span><span> </span>Thankfully we have got wise and in 1994 the <span style="font-size: 10pt; font-family: Arial">Waxman hearings<strong> </strong></span>against the tobacco companies finally heard matters on regulations of smoking.<a title="" href="http://blog.360.yahoo.com/blog-g6.FWisnYqp3YUyO0rZH5A7guDovKNB_6t2LMGQ-?cq=1&p=59#_edn3" name="_ednref3"><span class="MsoEndnoteReference"><font color="#0099cc">(</font></span></a><a title="" href="http://blog.360.yahoo.com/blog-g6.FWisnYqp3YUyO0rZH5A7guDovKNB_6t2LMGQ-?cq=1&p=59#_edn4" name="_ednref4"><span class="MsoEndnoteReference"><span><span class="MsoEndnoteReference"><span style="font-size: 12pt; font-family: ‘;"><font color="#0099cc">[2]</font></span></span></span></span></a><span class="MsoEndnoteReference">)</span> After that tobacco companies were finally told they must launch negative ads warning the public of the dangers of smoking <span> </span>America needed to hear this message in the same bold print and images as they did for the use cigarettes.<span> </span>That is the only way to put the choice back in the hands of the individuals and take it out of the hands of a dominant modern society. We know now it is making a difference.</p>
<p style="text-indent: 0.5in">Based on the results of the negative ad campaigns that are keeping our children from starting the nasty habit of smoking cigarettes, our country needs to launch the same type of ad campaigns against the dangers of crack cocaine.<span> </span>Unlike cigarettes, which take time to form a habit of use, crack gets its user hooked in one hit. Imagine that.<span> </span>One mistake that could rip your life away from you in an instant.<span> </span>Anybody can make one mistake.<span> </span>It has no prejudice; it is claiming our children, our parents and our grandparents at a very swift pace.<span> </span>Just take a look at the Florida neighborhoods that have been fighting crack houses by tearing them down only to see it up and running the following day 3 doors down from where it was before.<span> </span>Entire city blocks are perishing in the wake of crack.<span> </span>It is time that America shows her motherhood and launches some of her own negative campaign ads against this drug before she will ever build trust in her government with this society.<span> </span></p>
<p style="text-indent: 0.5in">Do you think they want to stop us from becoming hooked? I say no.<span> </span>If they did do you think maybe they would use the power of television to do it? I hope so. It kind of makes you wonder just what the governments plans are for the future of this country</p>
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