Marketing has always been part science and part art, with the vast majority of changes throughout the history of the industry affecting this ratio. Today, due to the spectacular computing powers and cloud computing, the ratio is moving to the science side, as data becomes lauded every so increasingly. There are good reasons for this. […]
The Golden 3-2-1 Data Backup Strategy
Truth is most of the time you won’t use your backup – you won’t need it. That’s fine. The problem is when you do need the backup you need it bad, and you need it somewhat desperately. In fact there are two types of companies, those who have experienced data loss and those that will. […]
How to Create a Marketing Strategy That Works for Your Business
For a business to grow, marketing is usually a key point. You’re required to have a marketing strategy that has clearly defined aims and goals as well as a map as to how you will achieve these goals. But how do you create a marketing strategy that works for your business? Create a plan It is always […]
LSO gears up for most important year in its history, and re-appoints Velo for digital strategy
London – As the London Symphony Orchestra announces its new 2016/17 season of events and gears up for one of the most important years in its history – with Sir Simon Rattle taking over as Music Director in September 2017 – it has re-appointed Velo to look after its paid digital media. The agency has […]
Cyber-security specialist Post-Quantum appoints former Thomson Reuters CEO as strategy adviser
Tom Glocer joins company to advise on business growth in finance, government and healthcare verticals 14 September 2016 – British cyber-security firm Post-Quantum has appointed Tom Glocer, the former CEO of Thomson Reuters, as a strategy adviser. Post-Quantum specialises in developing defence-grade cyber-security solutions that protect the data and communications systems of global investment banks […]
Strategy And Innovation The Key Themes Of October’s Total Telecom Congress
120 speakers confirmed for London event dedicated to the telco debate from 5G to Connected Cars Strategy and innovation across an industry experiencing dynamic change is a constant theme running through two days of discussion and networking at this year’s Total Telecom Congress at the Hilton Canary Wharf in London in October (4-5th). Keynotes already […]