Marketing a brand on social media is necessary, but it can feel like walking on a razor’s edge. Business owners who treat social media automation with a “set it and forget it” mindset often create PR disasters. A few years ago, American Airlines made this mistake. Whenever someone tweeted any message to the airline company, […]
Six Tips on Giving Your Email Marketing More Punch
When you are running a marketing campaign, a guaranteed win can never be assured even if you are using the most tried and tested digital marketing channel like email. Additionally, marketers are no longer being evaluated on parameters such as brand awareness and customer acquisition but rather on issues like customer engagement and impact on […]
7 Trends That Are Shaping the Future of Digital Marketing
Formerly SEO and Content Marketing are the two online marketing strategies that are considered unrelated. But SEO and Content Marketing develops very quickly. Google prefers websites with quality content and is able to provide useful information to visitors. SEO strategy that includes keywords excessively on one page will also begin to be abandoned by the […]
4 Brilliant Ways of Using Social Media Effectively to Get Business
Social media has been recognized as the most powerful online platform for all your marketing needs. There are many other ways you could market online but social media is considered the most powerful because this is the place where you get to access the global population in one place. Not to mention, almost all the […]
The Ins and Outs of Integrating Content Marketing and Link Building
Link building and content marketing are two distinctive marketing activities which could be used in conjugation with each other. The terms link building and content marketing are used for referring to different marketing activities that have distinct strategies, scope, as well as purposes. They may not be the same but you could still employ both […]
How to Handle your Bad Financial Condition Effectively
Here’s the cold hard truth – you’re in the position of bad debt because you spend like crazy on your credit card, have no employable skills and have been spending the last few years doing nothing. You have nobody but yourself to blame for any of this, it was entirely your choice to do these […]
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