The concept of brand ambassadors isn’t groundbreaking. Most brands have used influencers in one way or another, from celebrity endorsements to testimonials from everyday consumers. What’s new in the realm is the scale those ambassadors now have through the use of social media. Ambassadors or influencers personify the brand identity in appearance, character and values […]
6 Questions to Ask Before Launching a Brand Ambassador Program
The concept of brand ambassadors isn’t groundbreaking. Most brands have used influencers in one way or another, from celebrity endorsements to testimonials from everyday consumers. What’s new in the realm is the scale those ambassadors now have through the use of social media. Ambassadors or influencers personify the brand identity in appearance, character and values […]
Campaign-specific contracts on the rise as social media changes the rules of celebrity engagement
The emergence and rapid uptake of social media has changed demands, expectations and outcomes of traditional celebrity-led campaigns, finds the Celebrity Intelligence and Econsultancy report. London/New York. When it comes to selecting a brand ambassador, celebrities remain the number one choice. But now, thanks to a whole new generation of social media talent, the way […]
Author Shirley Pieters Vogel Releases Heartwarming New Children’s Book – Petunia the Unlikely Little Church Dog
1888PressRelease – Shirley Pieters Vogel, a retired RN turned author, has just released a book that children will cherish, Petunia the Unlikely Little Church Dog. Cape Cod, Mass. – So many happy childhood stories involve a dog. Author Shirley Pieters Vogel who recently met “Petunia” a rescue dog, has woven her experiences into her newest […]
Leadership is Tricky: Just Ask Sarah Palin and Lebron James
I admit it; I had a lot of problems with Sarah Palin the candidate. What I had the most problem with her when she was running for Vice President of this country was her attitude about education and elitism. With her degree from University of Idaho in hand, she routinely criticized an Ivy League education. […]
MTS Management Group Celebrates Five Year Anniversary
MTS Management Group announces their five year anniversary in the music business. Since March of 2010, MTS has provided artist management, publicity, promotions, and social media marketing for their roster of international clients. Under the direction of industry veteran and MTS President, Michael Stover, artists from across the United States, Canada and Sweden have enjoyed […]
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