Digital marketing is poised for a nearly double digit growth for the foreseeable future. Quite a few universities have latched on to this growing demand and have started offering MBA degrees that offer specializations in digital marketing. While there is no gainsaying the fact that there are tremendous career prospects for digital marketing, is such […]
Establish Strong Customer Loyalty with the Help of Digital Marketing Services
Digital marketing moves at lightning speed now more than ever. And why wouldn’t this be the case? This particular type of marketing gives business of all shapes and sizes the chance to reach a larger clientele base in a short period of time. In the most basic sense, digital marketing is personalized marketing. Unlike the […]
New-age Guerilla Marketing – The Good, the Bad and the Ugly
What’s the first thing that comes to your mind when you hear these two terms – ‘guerrilla marketing’ and “guerrilla warfare”? Surely, there must be something in common! Ah! I know you may be thinking of that light-hearted animal from the monkey family. I thought of it too. Jokes apart, what’s guerrilla marketing or guerrilla […]
Here’s why Email Marketing Has Stood the Test of Time
There are many online marketing methods in use today, but few have been as dominant as email marketing over the years. There are several reasons for this. Wide reach: With Facebook having over a billion active users and Twitter with over 200 million users, you will be forgiven to think that social media […]
Marketing Automation Levels Playing Fields for Small Businesses
Most small businesses have difficulty stealing market share from established competitors with much larger marketing budgets. Fortunately, new advances in technology have helped level the playing field. Marketing automation tools allow these companies to thrive. A growing number of small businesses are taking advantage of marketing automation tools. However, Shabana Arora, a staff writer for […]
Automating Your Social Media Marketing Campaign
Marketing a brand on social media is necessary, but it can feel like walking on a razor’s edge. Business owners who treat social media automation with a “set it and forget it” mindset often create PR disasters. A few years ago, American Airlines made this mistake. Whenever someone tweeted any message to the airline company, […]
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