When you are running a marketing campaign, a guaranteed win can never be assured even if you are using the most tried and tested digital marketing channel like email. Additionally, marketers are no longer being evaluated on parameters such as brand awareness and customer acquisition but rather on issues like customer engagement and impact on […]
Back to College Products Improving Campus Life
College students notoriously struggle on multiple fronts, most definitely to include their grocery and entertainment options…or even just scoring a quiet, private place to be productive. Often they’re relegated to whatever facilities their school offers. Vending machines, fuzzy TVs with limited channels, and noisy dorm rooms and crowded study halls can leave much to be […]
Cupid Media Utilizes SDL Machine Translation to Translate 70 Million Words Per Month Across 100 Countries
Global online dating service provider removes language barriers by translating user-generated content in real-time MAIDENHEAD, U.K. & WAKEFIELD, Mass. – July 20, 2016 – SDL (LSE: SDL) today announced that Cupid Media is using SDL Machine Translation technology to enable single people across the globe to communicate seamlessly in real-time, regardless of their native language […]
The Role of Technology in Marketing in 2016 and Beyond
Not long ago, the world was dominated by analog marketing technologies like print media (newspapers, magazines, journals and mails). These were then overtaken by the broadcast technologies of radio and television, which remained dominant for decades but by the mid 1990s faced a powerful new usurper: The Internet. The abundance of internet-enabled digital technologies like […]
Intense Technologies to demonstrate how to act on customer insights from Big Data at Mobile World Congress
Use cases of UniServe™ platform to be showcased in Barcelona, showcasing how to enhance customer experience through increased agility Barcelona, Spain and Secunderabad, India, 8 February 2016: Customer experience digitialization specialists Intense Technologies will be at Mobile World Congress demonstrating how its solutions help service providers achieve greater agility in their customer business processes and […]
Raising Your Conversion Rate: More Money, Same Traffic
There is a difference between online shops and regular shops. The fact that you have no face-to-face contact with your customers can make things a bit more difficult. The art of sale is diminished to some extent when we look at the e-commerce situation, since you don’t really get to dance the “persuasion waltz” with […]
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