Use of technology and data motivates recreational athletes to train harder and more frequently, according to research from the London Marathon’s Official Technology Partner LONDON|MUMBAI, April 2016: Tata Consultancy Services (TCS), the Official Technology Partner of the Virgin Money London Marathon, has today announced the results of the first ever TCS Digital Fitness Survey. The […]
Define Indoor Advertising Media
Indoor advertising media can be categorized as: 1. Brood Cost Media: Advertisers use two types of broad cast media to reach target customers. Television: Television is the latest medium of mass communication. It can create audio-visual impression. It makes appeal through the eyes and the ears. Television is becoming popular in India since the inception […]
Internal Information System of Secondary Information for Marketing Research
Invariably, there is mass marketing information in the company’s own records. In a marketing research investigation, these sources should be tapped first. These data include invoices, salesmen reports, detailed operating statements, departmental budgets and other periodic reports. These sources are most profitable and can be used as pointers for determining useful line of investigation, i.e., […]
What Print Media to Use for Advertising Your Business?
Newspapers, magazines, and directories are examples of print media. The best print media for your business is not always the largest, most well-recognized newspaper or magazine. In fact, you may find that community newspapers or lifestyle publications are better targeted, more economical, and more effective. A year-long study of newspaper advertising determined that a potential […]
Amanda Knox and Raffaele Sollecito: Final Words
This article aims to be a short commentary on the final ruling concerning the Kercher murder case, the so-called Marasca Report, the one definitively closing the case by acquitting Amanda Knox and Raffaele Sollecito after almost eight years. But it is also intended to be a final thought about the case before leaving this chapter […]
Italian media changes course as ruling nears in Amanda Knox and Raffaele Sollecito case
Italian journalist Remo Croci recently spoke out providing a scathing critique denouncing the case against Amanda Knox and Raffaele Sollecito. A juror has expressed doubt in the guilty verdicts, and the Italian media has raised legitimate concerns. The Italian Supreme Court is set to rule once again on the case against Amanda Knox and Raffaele […]
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