Direct Marketing can bring many benefits to both buyers and sellers, whether it is employed as a complete business model (like in the case of Dell Computers) or as a supplement to a broader integrated marketing mix (like in the case of Hewlett-Packard of Sony). For buyers, Direct Marketing provides convenience, easy to use, and […]
Creating a successful credibility campaign for your company and products
Credibility in PR is defined as “the power to elicit the belief from the marketplace that your company, product or service is trustworthy and therefore the obvious one to do business with in a sea of confusing competitive choices.” Competing in today’s markets and positioning your company properly in the minds of potential customers represents […]
Masterpiece Solutions Offers Gallery Owners and Artists Assistance During Recessionary Times
Masterpiece Solutions , the leader in comprehensive point of sale and business management software for art and antique galleries, artists and other independent retailers, today announced a comprehensive program that offers assistance during this tough economic climate. The recently released Masterpiece Success Package offers much more than back-end software by offering a suite of products […]
The Sacred McCow
7/1/08 The Sacred McCow By Mary Lyon I guess this is proof, after a fashion, that the war has indeed followed us home. Some of our leading veterans-turned-political-warriors, from John McCain to Wesley Clark and Jim Webb, and even a fresh-outta-mothballs Swiftboater seem to have decided that – never mind “fighting ‘em over there” – […]
Why Executive MBA is essential to India & China
For the past decade, the media has been flooded with news about the speed-of-light evolution of the economies of China and India, and for good reason. Both India and China are experiencing more than an annual 8 pc growth rate in GDP, according to the World Bank. China’s efficient manufacturing and trading centre and India’s […]
2008 Top Hotel and Restaurant Trends To Watch
San Francisco, CA | Today, Andrew Freeman & Co. (AF&&Co.), a leading hospitality and restaurant consulting firm, released its 2008 Trend Watch list. Tapping into the pulse of the hospitality and restaurant marketplace for the coming year, the Trend Watch lists the top restaurant/bar and top hotel trends to expect in the New Year. […]