On July 14, 2014 Senator Bill Nelson of Florida asked for and was granted permission to address the United States Senate regarding the need to regulate the liquid nicotine product in e-cigarettes: “Madam President, I wish to show us these innocent-looking small bottles with an eye dropper of three types of liquid. This is liquid […]
The Rise of Big Data in Sports
Big Data and Business Intelligence (BI) tools have flooded today’s market. What was once only accessible to large-scale organizations working on mission-critical decisions, has translated into tools integrated into daily work, and now into devices that are accessible to individual users. As the Big Data market shifts from B2B to B2C, the products become increasingly […]
Brand Promotion Through Storytelling
“Bring out the best in your brand by telling a story about it.” Using storytelling to reach your prospects has become a desirable activity for companies. Companies share their stories which the prospects find amusing. These stories relate customers to the brand on more personal grounds than they did via other forms of marketing. Not […]
Solid Advice For Generating Leads From Spanish Speakers
If you are a business that caters to Spanish-speaking individuals, you have to be very calculated when trying to generate leads. While the framework is the same as trying to garner more attention from anyone, there are some intricacies that make this a bit different. Continue on if you need assistance in this arena.
5 Managed Services You Should Choose Instead of Hiring In-House
Your small business doesn’t need (and can’t afford) hiring a salaried employee or creating an in-house department for everything. You don’t generate enough work to keep those employees occupied every day, and you shouldn’t pay for something when you don’t need it. Instead, outsource those roles. Managed services take care of the details of that […]
Marketing Automation Levels Playing Fields for Small Businesses
Most small businesses have difficulty stealing market share from established competitors with much larger marketing budgets. Fortunately, new advances in technology have helped level the playing field. Marketing automation tools allow these companies to thrive. A growing number of small businesses are taking advantage of marketing automation tools. However, Shabana Arora, a staff writer for […]
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