Hollywood Records and Universal Music Canada recording artist Shawn Hook has a hit single – “Sound of Your Heart” – that has been riding a wave of international success through its sensational music video, America and Canada-wide radio play and Hook’s recent U.S. performances. Last week, Hook performed the song on NBC’s “The Today Show” […]
Dynamic Spectrum Alliance welcomes WRC-15 decision to preserve lower UHF bands for terrestrial TV in ITU Region 1
Official response and comment from the Dynamic Spectrum Alliance Geneva, Switzerland. 30 November 2015: The Dynamic Spectrum Alliance supports the decision made at the International Telecommunication Union’s (ITU’s) World Radiocommunication Conference (WRC-15) to maintain the ITU’s primary allocation of the lower UHF spectrum from 470 MHz to 694 MHz to terrestrial broadcasting (TV) services until […]
INSIGHT: SES Platform Services enables third Ultra-HD TV channel in Europe
Munich, Germany, and Cannes, France, 5 October 2015 – SES Platform Services GmbH, one of Europe’s leading technical media service providers, today announced it is providing a comprehensive range of services for INSIGHT, the first-ever Ultra-HD channel of Television Entertainment Reality Network (TERN). The new linear and non-linear channel launches today in Asia and Europe […]
Leading Commercial Editor Vladimir Boboshin
Over the past decade film and commercial editor Vladimir Boboshin has created a reputation as a go-to editor for a vast range of projects. Some of his most globally recognized projects include Nika’s “Gold” commercial, which received the Silver Award at the Moscow International Advertising Festival (MIAF), Ikea’s “25 Years,” which received the Gold Award […]
ISL Launches its Marketing Campaign with a Peppy TVC
The much-anticipated first season of the Indian Super League (ISL) is scheduled to start on October 12th. For this, the organizers have released a captivating TV commercial (TVC) that aptly captures the fervor behind the sport. The ISL is arguably the most anxiously awaited football event in India this year. The official TV campaign that […]
TV IS THE FUTURE–AND THE 2014 MIDTERMS WILL PROVE IT
Netflix proudly proclaims that ‘[i]nternet TV is replacing linear TV. Apps are replacing channels, remote controls are disappearing, and screens are proliferating’http://ir.netflix.com/long-term-view.cfm. IBM disparages ‘Massive Passives … in the living room … a “lean back” mode in which consumers do little more than flip on the remote and scan programming.’ By contrast, it valorizes and […]
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