To say that no one enjoys paying full sticker price on a vehicle would be a gross understatement. The idea of walking into a dealership in 2016 and paying anywhere close to the advertised price of a new or used car is laughable considering the bevy of resources available to consumers in this day and […]
3 Killer Content Marketing Strategies That Guarantee Customer Retention
Great customer service is the ultimate key to customer retention. Today, most businesses cannot afford to toil with this important aspect of business because it’s impossible to thrive without customers. Essentially, customer retention aims at building lasting relationships with customers, increasing lead generation and sales, and boosting Return on Investment (ROI). If these aren’t achieved, […]
GM and Lyft Launch Car-Rental Service for Ride-Hailing Drivers
A couple of months ago, General Motors invested $500 million in Lyft, the second-most-popular ride-hailing company in the U.S., behind undisputed leader Uber. Back then, the two companies said that their partnership was supposed to result in the creation of a network of self-driving cars offering ride-sharing services. Now, the Detroit automaker and the San […]
What are the Various Alternative Types of Marketing?
The term marketing has evolved with changing times and technology to include more recent forms. The following is a discussion of some of the alternative types of marketing in use today. Guerilla Marketing: J. Conrad Levinson coined this term in 1984 with his book of the same name, meaning original, unconventional, and inexpensive small-business strategies. […]
CNBC-TV18 launches ‘India’s Angels’
15 January 2013, Chennai: CNBC-TV18 is set to launch ‘India’s Angels’, India’s first ever special TV series on Venture Capitalists, Angel Investors and Seed Funds. The series attempts to bring to the forefront the role of the most critical cog in the entrepreneurial ecosystem. It will focus on the investor community that is responsible for […]
Make Jammu city green by massive plantation: Altaf
Jammu, December 18 (Scoop News) – The Forest Department has planted 3.45 lakh plants over 500 hectares of degraded forest land in Billawar, Kathua, Jammu, Udhampur and Ramanagar forest divisions during last monsoon season, under flagship CAMPA programme , while 25000 plants were planted under a special drive to increase the green cover in Jammu […]