Let’s say you have two choices before you to select a location for your retail store. You can either choose a location in a busy area within the city, which has a considerably high rent, or, you can choose a location a small distance away from the city with a lower rent. Remember, that for […]
Trump Vs Hilary: What does Twitter show us?
Twenty first century electioneering does not work like it used to in the old days. Even those colorful, stadium-filling tickertape bonanzas that are such a staple of the process now look slightly old-hat. Hitting the campaign trail is not what it used to be. Of course, those highly telegenic performances a still count for […]
Are Car Wraps Worth All The Hype?
According to Wikipedia wrap is a vinyl graphic applied directly on the original paint of a vehicle. It allows you to change the cars appearance for a short period and lets you remove the wrap back to the initial color. Vehicles wraps are quickly becoming one of the most useful marketing tools available. They are […]
Writer Sarah Gooding “informs and entertains” through her art
Writing is always changing in today’s world, and to be a writer is opening yourself up to an uncertainty that is different than many of the other arts. Journalists aren’t doing big exposés anymore, but instead trying to fit as much as they can about a story into a 160-character tweet. Poets are not writing […]
NIPUN NAIR COMPOSES EVERYTHING FROM FILM SCORES TO POP SONGS TO HIS OWN DREAMS
Nipun Nair has made ample use of his compositional abilities in the world of cinema. Most recently, director AJ Smith and producer Alan Sardana heard Nair’s work on Anthony Cruz’s music and they felt that the gifted guitarist/writer might be a good fit for scoring their latest film Dreaming is a Private Thing (based on […]
Shattering 7 Common Misconceptions About Marketing
According to the American Marketing Association, Marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Its concept has evolved from the earlier orientations, which focused strictly on the product, the production, the sales, or the customers, into […]
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