A dilemma that most business marketers face these days is whether to go for paid advertising or free. You have a budget. And to perform better than your competitors, you will have to align your marketing initiatives towards the best performing channels. And you have to accommodate everything in this budget. And, it goes without […]
5 Fatal Mistakes that New Business Owners Make
So, you’ve decided to exit the corporate jungle and go into business for yourself. First of all: congratulations! You’ve started a journey that has the potential to be satisfying on a personal level, and lucrative on a professional level. However, as you probably know, many new businesses don’t make it to their first anniversary, and […]
Dos & Don’ts of Choosing Security Guard Software
If you’re looking for security guard software for your business, choosing one can be intimidating. Nowadays, in order to stay competitive, software providers are offering more and more features. However, it doesn’t matter how many things software can do if it doesn’t do the right things for your business. It’s important to weigh what essentials […]
Websites are More Important to Small Businesses than Most Owners Think
In this information age, it may seem that all businesses have websites. Market research shows that small businesses, on the other hand, still rely on word-of-mouth tactics to promote their brand rather than build an online presence. However, forgoing a professional website can severely hurt the long-term prospects of a small business. Data Shows Significant […]
How to Bring Your Startup the Exposure it Needs
When you are running a startup, you need to think about the best ways of getting your business off the ground. This is difficult to achieve when you first start out because you are a new company with no background yet. You need to learn how to develop as a business and come up with […]
5 Awesome Ways to Promote Your Brand and Establish Credible Identity
Brand promotion is a truly demanding task, especially for operations with budget limitations who cannot afford TV commercials or investing in the production of viral videos. Luckily, impactful marketing tactics have made a transition from monologue to dialog. In other words, interaction with potential users has way more prospects for conversion than, let’s say, relying […]
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