Markets around the world were led into a hole of bottomless pit as it crashes yet another trading day. On 24 October 2008, many markets had fell to historic lows and there are even countries fallen into great debts and nearing bankruptcy. Over in Asia, STI, Singapore Bourse saw a drop of 145.39 or a […]
Walt Disney to Target Indian tweens to capture market
Walt Disney will focus on strenthening its presence in the 8-12 age group from vast pool of 4-14 years that watch its channels.The company’s new managing director,said he will focus on local content and more regional languages to its channels.He also said that, the company is focusing on reality and live action content as they […]
The Four Basic Methods in Organizational Buying and their Importance to a Company’s Strategy Plannin
Organizational buyers (really, buyers of all types, including final consumers) use four basic approaches to evaluating and buying products: (1) inspection, (2) sampling, (3) description, and (4) negotiated contracts. Understanding the differences in these buying methods is important in strategy planning. Let’s look at each approach: 1. Inspection buying means looking at every item. It’s […]
“Castrol” crossed Century Mark : Naveen Kshatriya
Diesel company Castrol India Opened their 100th Bike Zone in Hyderabad at Kukatpally. According the the Castrol indian managing director Naveen Kshatriya, " It is not only the 100th Bike Zone but also the Professional Bike zone". BikeZone Network wants to grow to 220 operating sites by end of 2008. With the present set of […]
Business Marketing Guide: the Four Major Components of a Marketing Mix
There are many possible ways to satisfy the needs of target customers. A product can have many different features and quality levels. Service levels can be adjusted. The package can be of various sizes, colors, or materials. The brand name and warranty can be changed. Various advertising media – newspapers, magazines, radio, television, billboards – […]
Business Marketing Guide: the 3 Basic Promotion Objectives
The different promotion methods – personal selling, mass selling, and sales promotion – can all be viewed as different forms of communication. But good marketers aren’t interested in just communicating. They want to communicate information that will encourage customers to choose their product. They know that if they have a better offering, informed customers are […]
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