Texting via chat has become the new way people talk and literally the main communication channel used worldwide over the last decade. Every social network and most commercial websites have a chat functionality. We all have at least one chat app on our phone, while most use a few in parallel: for sharing pictures with […]
Why Custom Promotional Products Are Essential for Restaurant Marketers
The restaurant industry is incredibly competitive. An estimated 60% of all restaurants do not survive past their first three years. Restaurants that do succeed tend to do so by differentiating themselves from the competition. As a restaurant owner, it is important to take all possible steps to set your brand apart. One of the best […]
Why Businesses Prefer Paid Over Free Advertising?
A dilemma that most business marketers face these days is whether to go for paid advertising or free. You have a budget. And to perform better than your competitors, you will have to align your marketing initiatives towards the best performing channels. And you have to accommodate everything in this budget. And, it goes without […]
5 Essential Reasons Why Your Writing Actually Matters
Writers are usually curious beings. With curiosity, questions pop into our heads. I bet that every established writer has once questioned the purpose of his work. The question “Does my writing matter?” is probably the most commonly asked question among all writers, and it’s a great question to ask yourself. If you ask me, I […]
Coca-Cola Marketing Chief: It’s Not All About Big Budgets
Coca-Cola says its marketing isn’t only about “big budgets” and that the company still has a lot to learn from new start-ups. Aedamar Howlett, marketing director for the brand’s Ireland and UK arm, spoke at a the Youth Marketing Summit Wednesday where he explained that the business is far “broader than people are aware.” “We […]
Enterprises That Don’t Evolve Their IT Business Models Could Miss Future Market Opportunities
New research report reveals IT support staff are spending more time on service requests and issue resolution than innovation London, UK – 31 January 2017 – A new *report that looks at how optimisation of IT operations drives digital transformation published today by Dimension Data reveals that IT operations staff are spending over 30% of […]
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