Starting a new business is expensive. That might seem obvious to some, but the reality of getting a new company off the ground is quite different from what many people imagine. In fact, managing the financial aspect of a business is something that would-be-entrepreneurs often find especially difficult. Given that fact, it’s important for all […]
Why Businesses Prefer Paid Over Free Advertising?
A dilemma that most business marketers face these days is whether to go for paid advertising or free. You have a budget. And to perform better than your competitors, you will have to align your marketing initiatives towards the best performing channels. And you have to accommodate everything in this budget. And, it goes without […]
4 Common Pitfalls to Avoid When Investing in Real Estate Abroad
Investing in real estate abroad can be a lucrative way for you to both increase your immediate cash-flow and secure your future through capital appreciation. While the dollar remains strong, there’s a wealth of opportunities across the globe that provide a much bigger bang for your buck than the domestic market, and many investors are […]
What’s the Difference Between an Exclusive Airdrop and a Normal Airdrop?
Airdropping free tokens, as a phenomenon, has become quite huge. Many blockchain start-ups now systematically giveaway free crypto airdrops. A lot of crypto enthusiasts believe that soon airdropping might replace ICO crowd sales altogether—however, that claim looks a bit uncertain right now. Airdropping has two different varieties—normal airdrops and exclusive ones. Before diving into these […]
Protecting Your Business Against Cyber Criminals
Cybercrime has been a growing problem over recent years, and it has become as much a problem for businesses as for individuals. In fact, the repercussions of serious cybercrime for businesses can be far more devastating than for an individual, which is why it is important for businesses to do all that they can to […]
Case Study of an “Out of the box” media initiative
With hundreds of brands and companies competing to differentiate themselves, corporations have been branching out to new and unconventional ways to make themselves known. This was evident at the recent April Fool’s holiday where brands would ‘prank’ their target audience to garner attention. While certain brands would prefer to maintain their white shining armor, brands […]
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