‘Beti Bachao Beti Padhao Programme’ New Delhi (PIB-GR-TYP-BIN): The Ministry of Women and Child Development launched a social media campaign on Aug 8, to mark the Daughters Day to be celebrated on 11th August 2016. The coming week will be celebrated by the Ministry of Women and Child Development as Daughters’ Week, as part of […]
Time to Resort to Videos for Successful Affiliate Marketing Campaign
Affiliate Marketing is thriving since its inception. It is one of the best medium to acquire and retain customers through digital medium. Now, the marketing strategy is endowed with technology which meets the expectations of contemporary techno-savvy customers. A survey led by Animoto reveals that 73% of respondents are more likely to buy a product […]
Campaign-specific contracts on the rise as social media changes the rules of celebrity engagement
The emergence and rapid uptake of social media has changed demands, expectations and outcomes of traditional celebrity-led campaigns, finds the Celebrity Intelligence and Econsultancy report. London/New York. When it comes to selecting a brand ambassador, celebrities remain the number one choice. But now, thanks to a whole new generation of social media talent, the way […]
The Roadmap to Make Your Pay per Click Campaign a Grand Success
It is essential to know the uncomplicated mechanism behind pay per click advertising in order to understand its foundation. Briefly put, it is supposed to be an open auction and here advertisers and sponsors are supposed to be bidding against each other for displaying their advertisement at the top of the SERP or websites. This […]
Petroleum Minister Launches Website Of IIPE Visakhapatnam
Indian Institute of Petroleum and Energy Visakhapatnam (PIB-GR-TYP-BIN): The Minister of State (I/C) for Petroleum & Natural Gas, Mr. Dharmendra Pradhan launched the website of Indian Institute of Petroleum & Energy (IIPE), Visakhapatnam (www.iipe.ac.in) on May 27. As per the Andhra Pradesh Reorganization Act, 2014, Government of India had agreed to establish institutions of national […]
How to do PPC Correctly- Teachings from HFO’s Campaign
The stories that have been told about PPC and Google Adwords strategies can be quite confusing. These are two strategies that have been used and abused when it comes to online marketing. However, they have great results when they are done properly. In a world where PPC has been thought to be dead, you only […]
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