"This one is a momentum game for us. We don’t want to go down 4-0. We want to win a game and we want to give our one-day team the credibility it deserves because we have played well for a while now. But in this series we haven’t shown that," said New Zealand captain Daniel […]
Creating a successful credibility campaign for your company and products
Credibility in PR is defined as “the power to elicit the belief from the marketplace that your company, product or service is trustworthy and therefore the obvious one to do business with in a sea of confusing competitive choices.” Competing in today’s markets and positioning your company properly in the minds of potential customers represents […]
ICC’s Credibility at Stake in Lubanga Trial
Concerns possible release of Lubanga may seriously undermine respect for international justice in Congo. By Katy Glassborow and Peter Eichstaedt in The Hague Lawyers for Congolese victims have warned that the crisis surrounding the International Criminal Court case against militia leader Thomas Lubanga could severely damage the credibility of the court in the central African […]
Riddled With Scams, Gumtree Loses Credibility
The rise of listings site Gumtree gave private landlords the opportunity to cut out agency costs by dealing directly with prospective tenants. But a rash of online fraud through the site is threatening throw its legitimacy into question. It’s a simple enough scam. ‘Landlords’ post phoney advertisements for goods or accommodation online and when approached […]
5 Ways to Grow Your Business Without Compromising Your Values
Leaders are often hyper-focused on growth, but growth without clear strategy is a recipe for disaster. In its early days, KIND Snacks’ founder Daniel Lubetzky tried to expand the company too quickly. He would take on large orders that were hard for him to fill and had trouble turning a profit. Since then, Lubetzky has […]
Political will and Nuclear Deterrence, Case Study of Surgical Strikes 1 and 2
The word Deterrence is derived from word Deter which means to stop, discourage (someone) from doing something by instilling doubt or fear of the consequences.Nuclear weapons are extreme weapons. A single nuclear bomb can destroy cities and can bring unbearable loss in both human and financial terms. Nuclear weapons are seen as the ultimate deterrence […]
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