So I’ve been writing mini-rants, posting snarky comments and sending pointed tweets about the new media landscape for a while, and I decided to flesh out my thoughts more cohesively. The future of information. What should it be? We’ve already started down the road toward what will be a much more rigorous, wild, free flow […]
What Is Reality?
In the 1970s one of the great philosophers, I think it was Robin Williams, coined the phrase, “Reality!! What a concept!” During the first class of a recent writing workshop, a lot of time was spent detailing what would be covered, and the students talking about the type of writing important to them. Most were […]
Media Mughals: Expose
"We demand zero tolerance of violence against journalists and press freedom. But today more subtle threats to freedom of expression come from within media as a result of media concentration, globalization and a culture of greed within the industry." —International Federation of Journalists, May 2001 Concentration of media ownership (also known as media […]
Ethanol Could be a Weak Link in State’s Energy Network
Story by Alexis Madrigal What happens if, all of a sudden, you need to change the entire energy infrastructure on which California’s transportation system runs? Most Californians probably haven’t noticed, but that’s exactly what a combination of Midwestern farmers, Big Oil companies, railroad operators, and fuel terminal owners have done over the last decade. I. […]
ERP Considerations for Midsize Businesses
Regardless of language, culture and industry, the business needs, goals and challenges of midsize organizations are remarkably similar. Every day midsize companies strive for a solid financial foundation, high customer satisfaction and positive business growth. It doesn’t matter if the company is focused on a local market or competing across oceans – the fundamental components […]
Creating a successful credibility campaign for your company and products
Credibility in PR is defined as “the power to elicit the belief from the marketplace that your company, product or service is trustworthy and therefore the obvious one to do business with in a sea of confusing competitive choices.” Competing in today’s markets and positioning your company properly in the minds of potential customers represents […]
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