When you start a business, you start small. This is how every giant company in the world started at some point. Looking at the statistics you find the bitter truth that more businesses fail on a daily basis than succeed in a week. What is it that causes these businesses to shut down before they […]
Automating Your Social Media Marketing Campaign
Marketing a brand on social media is necessary, but it can feel like walking on a razor’s edge. Business owners who treat social media automation with a “set it and forget it” mindset often create PR disasters. A few years ago, American Airlines made this mistake. Whenever someone tweeted any message to the airline company, […]
5 Essential Things an Ecommerce Business Needs to Succeed
With ecommerce’s recent gain on popularity, people all over the world rushed to try their luck in this new industry. Needless to say, ecommerce niches quickly become oversaturated, which further lowered one’s chances at succeeding here. Still, like any other line of work, ecommerce still may be lucrative for those with the right business plan. […]
PAREXEL Appoints Four Executives to Senior Leadership Team
BOSTON, August 1, 2016 – PAREXEL International Corporation (NASDAQ: PRXL), a leading global biopharmaceutical services provider, today announced the appointment of four company executives to its senior-most leadership team, the Business Review Committee: David Godwin, Senior Vice President, Global Business Development Michelle Graham, Senior Vice President and Chief Human Resources Officer Sy Pretorius, M.D., Senior […]
The Millennial Entrepreneur’s Guide to Launching an Online Business
Being a part of the generation that grew up with the internet, social media and mobile technology gives us a precious insight into what needs are still not being met by various online businesses. Starting your own business can be a real adventure for a young entrepreneur. With all the resources available for you online, […]
The Biggest Changes Coming to E-commerce in 2016
E-commerce in 2016 will continue to grow. The companies that thrive will be the ones that offer more features, like loyalty programs, while simultaneously removing friction from the buying process. It’s not an easy balance to strike, but many e-retailers are turning to software product development specialists to make their user interfaces and customer experiences […]
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