It seems like branding is a buzzword used by marketing firms across the world. There’s a reason for that: it’s important. It’s more than just a logo or color scheme. It’s your identity. It’s who your business is. A good way to think about the brand of your company is to humanize it. Is your […]
How to Offer Excellent Customer Service at Trade Shows
There is a great deal of preparation for any trade show. There are the travel and hotel accommodations, displays, shipping, set-up, brochure design, merchandise, and technology. A big investment is made every trade show your company attends and return on investment is always a large concern. However, you can draw as many potential clients to […]
Combating Ransomware: 5 Success Stories
Ransomware distribution has become one of the dangerous and most prolific forms of cybercrime. It is one of the greatest threats that can be suffered by end users and is a growing problem globally. The sophistication of cyber criminals has resulted in the quality of malware getting higher. The Global Risk Report of 2016 has […]
Are you now or have you ever been a Muslim?
Among the parade of unreasonable ideas that Republican presidential candidate Donald J. Trump has put forth is that we should seal our borders and stop granting visas to anyone who is a Muslim. His press release says that he supports “a total and complete shutdown of Muslims entering the United States until our country’s representatives […]
US water crisis: in more than one way, this is more than it seems
You know about Flint. You’ve heard about Sebring, OH. In both places, basically the same thing happened: lax controls, oversight, and regulation allowed corrosive river water to leach lead from old pipes into the drinking water. Flint is finally being treated like the catastrophe that it is, more than a year after it should have been. […]
The Poisoning of Flint Michigan’s Drinking Water
This story was on the front page of the New York Times on January 20. Pretty shocking story. But if you look into it, it’s been all over the front pages of the state press in Michigan for months. Local papers and MLive have been talking about it nonstop for at least five months — that’s […]
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