What distinguishes multibillion dollar brands like Apple and Microsoft from more mediocre companies? Aside from their tireless commitment to providing exceptional value, they also invested in creating exceptional brand images. If you want to create a solid foundation for your growing business, you need to carefully cultivate your brand. Are you struggling to find ways […]
Case Study of an “Out of the box” media initiative
With hundreds of brands and companies competing to differentiate themselves, corporations have been branching out to new and unconventional ways to make themselves known. This was evident at the recent April Fool’s holiday where brands would ‘prank’ their target audience to garner attention. While certain brands would prefer to maintain their white shining armor, brands […]
HR Plays A Vital Role In Business Strategy & Leadership: Deducing The Relationship
Something which most business organizations don’t realize is the vitality of the human resource department. Expert and experienced business managers often realize the importance of motivated and well-trained employees to achieve the goals of the company. Successful HR departments usually comprehend the importance of keeping all employees focused on the strategies that they need to […]
Ukraine is set to make Europe pay the bill
Ordinary Ukrainian citizens and politicians are being increasingly critical now of the EU line towards Ukraine. Speaking at a party conference leader of the Ukrainian Radical Party, Oleh Lyashko, put it plainly, “European Union has betrayed Ukrainians. We are dying while they don’t introduce visa-free regime for us”. First Deputy Chairman of the Verkhovna Rada […]
The increasing trend of medical tourism poses concerns over patient safety
Over the last decade, the stigma attached to receiving voluntary cosmetic surgery has faded significantly. More men and women are seeking out qualified surgeons and doctors to perform an array of procedures, from facial fillers to full body contouring. But a new trend has emerged in cosmetic surgery that presents some cause for concern. Medical […]
The Produced Water Treatment Systems Industry Could Reach a Value of $6 Billion by 2020
According to a report by Persistence Market Research, the rising demand for crude oil will cause the water treatment systems industry to grow exponentially in the coming years. It is expected that governments around the world will impose stricter rules and regulations on recycling the water that is produced during oil mining, making it necessary […]
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