Brand promotion is a truly demanding task, especially for operations with budget limitations who cannot afford TV commercials or investing in the production of viral videos. Luckily, impactful marketing tactics have made a transition from monologue to dialog. In other words, interaction with potential users has way more prospects for conversion than, let’s say, relying […]
eLearning as a Performance Booster
Employee engagement is one of the most important elements for high productivity, and therefore is among the most common causes of descending revenue growth. The problem is so acute worldwide that a number of companies in Sweden even initiated the new regime, reducing workdays to only 6 hours in 2016 to try boosting productivity. A […]
Ground Report is Under New Ownership
You have recently come across a post on Ground Report that explained we are shutting down the site. The previous organization had done a phenomenal job of keeping this site running for many years and they simply no longer had the time and money devoted to making this site what it should be. As a long […]
Brand Promotion Through Storytelling
“Bring out the best in your brand by telling a story about it.” Using storytelling to reach your prospects has become a desirable activity for companies. Companies share their stories which the prospects find amusing. These stories relate customers to the brand on more personal grounds than they did via other forms of marketing. Not […]
Canadian Musician Ed Roman’s Jamaican Journey: Swimming In UB40s Pool And Feeding The Locals
In the spring of 2015, Award-winning Canadian singer-songwriter and musician Ed Roman and his wife, Kim, travelled to the island of Jamaica, to deliver humanitarian relief and teach music to the local kids. It’s no secret that the beautiful country holds a special place in Ed’s heart; he even wrote a song dedicated to the […]
Online Education Keeps Soaring In Popularity – Few Trends To Watch Out For
Year over year, online higher education keeps growing in popularity. When you dive deeper into this rising trend, you can see the wide variety of online programs that students are taking advantage of. Around 5.8 million students have enrolled in at least one kind of online course, as per a report released earlier in 2015. […]
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