Cultivating a strong corporate branding should be every organization’s goal. After all, doing so can bring in a lot of opportunities – from more leads and significant sales, to prestigious marketing partnerships. Below are some tips for nurturing a company’s brand, and making it stand out from the competition. Think in the long-term.The people behind […]
What Michigan’s “No Fault” Really Means if You are Involved in an Accident
They call them accidents for a reason. No one intends for them to happen. When they do, the costs can be significant. TrustedChoice.com reports that traffic accidents result in annual losses of $299.5 billion. If there are critical injuries, the costs can jump into the millions. What No Fault Really Means Twelve states, including Michigan, have […]
Case Study of an “Out of the box” media initiative
With hundreds of brands and companies competing to differentiate themselves, corporations have been branching out to new and unconventional ways to make themselves known. This was evident at the recent April Fool’s holiday where brands would ‘prank’ their target audience to garner attention. While certain brands would prefer to maintain their white shining armor, brands […]
Small Business Development: Driving Growth and Change
“For me, the most fun is change or growth… Launching a business is kind of like a motorboat: You can go very quickly and turn fast.” – Tony Hsieh Do you own a small business or a startup? Are you considering expanding your products ranges to increase your bottom line and ultimately your bottom line? […]
How to Make Healthier Grocery Choices in A Supermarket
We all want to try to be healthier. And there are plenty of ways to make that happen. However, with the sheer amount of information on the Internet about eating healthier and getting your body into shape, this can all just be pretty overwhelming if you’re just a regular person trying to live a healthy […]
Productivity at work:How to measure the unmeasurable?
Measuring and improving workplace productivity has been one of the biggest concerns for managers since the beginning of the twentieth century. The famous “If you can measure it, you can manage it” cliché suggests that quantitative indexes are enough to help the manager understand the trends and improve the process. This approach may have made […]
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