Dunkin’ did it. So did IHOP. And Slack. They all rebranded in one form or another and lived to tell the tale. Not all companies earn kudos after taking the rebranding route, of course. Lots of them get D- grades from the public. At that point, they can try to make the best of bad […]
How to Increase Your Sales Efficiency with Software
With the economy still on shaky ground, salespeople are turning to deals and discounts to get signatures. But there’s a way to boost sales without sacrificing a slice of your revenue: technology. While software has been an important sales tool for decades, now is the time to optimize your workflows with it. Leave no step […]
How to Overcome COVID-19 Procurement Hiccups
COVID-19 laid bare some huge gaps in supply chains worldwide. Late deliveries, products out of stock, and vendors closing their doors for good have become the new normal over the past several months. With no end in sight to the pandemic, companies need to move out of crisis mode and accept the new reality: your […]
The Effect of Sports Sponsorships
All sports have sponsorships — Formula 1 team cars and clothing are dripping in brand logos, with football teams having a main sponsor on the front of their shirt. Recently, English Premier League teams can now add other sponsors to their shirts, as well as lower leagues adding them to their shirt tails. But, why […]
Safety Tips When Riding Uber or Lyft
Uber and Lyft are two of the world’s most popular ride-hailing services, and they remain a cheap and convenient method for people who are in need of transportation. With that being said, ride-hailing services still pose a number of inherent dangers due to the fact that you’re getting rides from ordinary people and not employees […]
The Truth about Investing in the Stock Market
The stock market is a strange thing. People either love it or hate it. No one, it seems, has an in-between view of Wall Street and the securities markets. Those who have been burned are glad to tell you all the dangers of investing in stocks. Many others, who have done well, enjoy giving out […]
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