Successful public relations is a very important part of the marketing mix. An effective PR campaign provides third-party endorsement of products, or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to the door. In some cases, that actually does happen, […]
Journalists to discuss issues of ‘Climate Change’ in New Delhi
The UN convention on Climate Change (UNFCCC) meeting in Copenhagen in December 2009 (the COP15), negotiations on a post 2012 agreement have greatly intensified. However, there is absolutely no consensus even within and between industrial countries on these issues, while the divide between industrial and developing countries has grown wide. In addition to commitments […]
Breaking the Wall of Silence: Civilian Oversight of Police in Oakland
[This investigation has an accompanying radio story produced by Andrew and published at Making Contact. You can listen to it here. You can also check Andrew’s earlier reporting on this topic in partnership with KALW and the East Bay Express] It’s midnight. A vehicle driven by a black male is pulled over by a […]
FG Drops Bank Guarantee Requirement For Exporters
The Federal Government on Monday announced the removal of the bank guarantee requirement for exporters. This means that exporters are now free to receive their Negotiable Duty Credit Certificates (NDCCs) without the bank guarantee. The NDCC entitles an exporter to offset part or whole of subsequent Customs and Excise duties payable to the Federal […]
Creating a successful credibility campaign for your company and products
Credibility in PR is defined as “the power to elicit the belief from the marketplace that your company, product or service is trustworthy and therefore the obvious one to do business with in a sea of confusing competitive choices.” Competing in today’s markets and positioning your company properly in the minds of potential customers represents […]
Indian Navy in First Ever Action Destroys Somali Pirate Ship
Even as the Saudi super tanker Sirius Star continues to be in the grip of Somali pirates, Indian Navy Frigate INS Tabar destroyed a mother ship of the Somali pirates after a four to five hour battle on Tuesday (18 November, 2008) night around 7.30 pm as per Nirad Kumar Sinha, a spokesperson for the Indian Navy […]
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