"The Changing Media Landscape, 2007" COLUMBIA JOURNALISM DIALOGUES Tuesday, Nov. 13 / Columbia Journalism School / 6:30-9 pm The Columbia Graduate School of Journalism and the Hearst Foundation present their annual look at the changing media industry, with an emphasis on new media and online journalism. Join a discussion led by six media influencers […]
Jeff Jarvis & the Future Of Newspapers
Jeff Jarvis recently wrote a description of what he thinks the quintessential 21st Century editor is like, by telling his audience all about recruitment ads of some renowned newspapers. The roles which the papers were looking to hire new people for, sound pretty tech savvy. Jarvis cites the Guardian’s hiring a tag editor. The people […]
The Advantages of Adsense For Search
Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues. The effectiveness of this tool for publishers comes in its functionality for website visitors. Those who have browsed resources on a website may return […]
Top Paying Keywords
In people’s search for higher incomes from Google AdSense a lot of AdSense publishers are looking to find those keywords that really bring the best income possible. The higher an advertiser pays for a keyword, they more the advertiser receives when they click on a link. But how can you find such words for your […]
Why Advertisers support Adsense
Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their […]
GroundReport’s Ten Commandments
Dobbs Ferry, New York — People will look back at 2006 as a watershed. They will divide the media business into two epochs: Before and After GroundReport. Thousands of doctoral theses will be written about the early days of the platform and the characters that animated it. Historians will ponder how just ten commandments were able to bring […]
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