“I have been doing SEO from a couple of years—spent huge amount and time actually—and haven’t found any result.”
Me: “What were your targeted keywords?”
“I’m not certain about them, actually.”
That was the discussion I had with a fellow business owner. And the same thing I heard many times from people that their all SEO efforts are going effaced.
Certainly, Search Engine Optimization is a technical tool that is being constantly changing. And there are many people who claim to be experts but in real they are just salesmen except SEO Services providers. But, the success in SEO can only be achieved by developing a flexible SEO strategy.
We have observed many basic SEO mistakes that are wasting all the efforts of even qualified and experienced peoples.
Here are most common mistakes that ought to be avoided:
1-Choice of Keywords:-
As in every field defining the end at the beginning is always been the thing behind many people, who had made a mark. The same is with SEO, once you are ranked your efforts will surely convert into sales, leads, traffic etc.
So, choosing the right keywords for your search engine marketing campaign is the main thing. Which is not that simple as you are working in highly populated domain. That is the reason why many non-technical SEO Services providers fall out.
The worst crippling mistake made by most of the SEO Professionals is that they go only for numbers. They simply follow the generic keywords that are being searched many times daily. But these keywords are the most competitive ones. You can’t top them instaneously. Secondly, these keywords have broader spectrum including informative keywords that are not converting. Your success can’t be tied to only one popular keyword.
Hence, for the most potential customers and sales go for long tail keyword as well as negative keywords. That’s the best way to start.
2- Not going for Targeted customers:-
All the SEO Campaigns circulates around your potential customers- analyze your product or services according to your customers need. Many peoples do SEO only for what they have fetched to them. SEO Services Agencies should propose some modifications according to customers need and what would be the best time for them.
Many SEO Expert bring the non-relevant traffic to the site and just increase the bounce rate without giving you the leads. Targeting the wrong audience will not improve your business at any case.
Checkout your bounce rate. If it is too high, it indicates that you are optimized against the wrong audience.
3- Not analyzing the adopted Strategy:-
As, I have mentioned earlier that your SEO strategy should be flexible. You could mold it anytime according to situation as the algo’s changes. It’s the key to success. For this use the digital marketing tools to see where you are going wrong. It not only will optimize your keywords but also saves your time.
Use Google Analytics and Webmasters tool to track the user engagement. You can set up goals in analytics to have an eye on each your small task. You can set up funnels. You can also look up where most of the customers are leaving. According to these states you could made modifications in your website.
Really, many of the Non-technical SEO claimers didn’t even see them. That’s where millions of dollars of the clients are being wasted.
4- Looking for quick results:-
SEO is the field which is quite complex and mysterious. Your one effort may rank you or your constant struggle may fails. Ranking of a single keyword is composed of many diverse technical things. You can’t rank in a single day. It requires constant efforts and struggle.
Many non-professional service providers who dabbles in SEO give you offers about ranking overnight are insidious. Don’t believe in them only go for Professional SEO Services providers who knows the newest effective SEO techniques and Google algo’s. Secondly if you are working on a quality SEO Strategy. Then, don’t give up at the wrong time.