Reliance Digital, a venture of Reliance Retail Limited and a subsidiary of Reliance Industries Limited, which serves as the IT consumer durable chain was established in 2006. Reliance Digital which has its outlets spread across Hyderabad, Bangalore, Mumbai, Chennai and Delhi has tied up with Micro Star International and FUJIFILM India Private Limited to serve them as large format retail chains to display their high-end products.
Recently, Micro Star International (MSI) had announced its Large Format Retail (LFR) program. This project which started on a pilot basis is expected to spread over 10 cities including Mumbai, Delhi, Cochin and Bangalore. With regard to MSI’s new project, the company has signed up with Reliance and few other giant IT consumer durable chains to make the LFR program a success. MSI would be engaging in the retail of classic series of notebooks as well as that of X-Slim series. The MSI notebooks would be available at over 20 Reliance Digital stores spread across 10 cities. The uber cool and light weight U-series notebook will also be at display at the Reliance Digital outlets. The sales and Marketing Manager for National product, MSI, Mr. Johnny Lin broke the news and said that the tie-up with Reliance Digital and other retail outlets will help boost the presence of MSI in India and more such tie-ups are on the cards in the next six months.
Likewise, Reliance’s tie up with FUJIFILM India Pvt. Ltd. is also being seen as a huge achievement. FUJIFILM is a subsidiary of one of the leading photographic solutions company FUJIFILM Corporation, Japan. The company has devised a move to strengthen its presence in the country through large format retail stores. In this regard, FUJIFILM has tied up with Reliance and other such retail outlets to amp up its image and expand its reach to its potential customers. Speaking about the tie-up, Managing Director, FUJIFILM India, Mr. Kenichi Tanaka said that the main aim of the company is to establish its presence in all important big and medium sized cities. This has come as a result of significant increase in the gross disposable income of the people in such cities.
The Reliance Digital’s tie-up with the leading companies- Micro Star International and FUJIFILM India Pvt. Ltd. is being considered as a major achievement by the industry insiders. This move will surely open even bigger prospects for Reliance Digital in the country.
Leave Your Comments