Reliance Footprint will now house Airwalk Footwears in its stores across the country, after the successful collaboration with Wiesner Worldwide Creations (WWK), the Indian division of Wiesner Products of New York, leading footwear and Apparel firm. This will help it tap the youths and kids segment of the country, in an enhanced way.
The stores will accommodate the newly fangled skateboards shoes, recently launched in India and an array of other fashionable footwear. This tie up has also availed an exclusive right to Reliance Footprint where it will be the only store to offer this new range of shoes. Airwalk, sports, and youth centric brand has associations with more than 50 partners from over 100 countries across the globe. Launched in 1986, it has its headquarters in Pennsylvania, United States. She also mentioned that this partnership once again emphasizes the fact that they are a brand that pegs on excellence yet caters to the Indian price sensitive market.
When asked to comment on the partnership, Gopalakrishan Sankar, Reliance Footprint Chief Executive Officer, stated that this partnership with Wieser Worldwide has availed it with an opportunity to promote the internationally sought after brand Airwalk. He was confident the product would win hearts of kids and create a buzz. Adding to this, he also announced that they would unveil new offers for this product that will add momentum to its sales.
Chief Executive Officer, WWK, Vice President (South East Asia), Bhavna Jha mentioned that they are delighted with the partnership and believe that this was vital for their brand. This partnership will enable them to reach out to wider audiences, with their excellent collection and variety. She mentioned that the price of Airwalk footwears ranges from a minimum of Rs.399 to a maximum to Rs.1299 that opens doors for people of all classes to avail it.
Reliance Footprint, an arm of Reliance Industries Limited, has its stores across the country in more than 103 locations in more than 67 cities and 17 states. The first store was launched in Banglore in the year 2007. It has previously inked a partnership with ASICS Corporation of Japan, the top-notch international sports manufacturers and others including Timberland and Steve Madden. This segment intends to attain a 15% share in the Indian footwear market by 2017.