Reliance Industries Limited (RIL) headed by Mukesh Ambani is focusing hugely on the expansion of its retail chain-Reliance Retail. Reliance Digital – the electronic arm of Reliance Retail has devised a new concept store for technology aspirants-Reliance Digital Xpress. Digital Express is the country’s first store catering customized technology experience for its consumers. Recently, three new stores of Digital Express were inaugurated in Bhandup, Bandra and Prabhadevi areas of Mumbai.
Keeping in mind the consumer’s need for the latest advancement in emerging entertainment and technology market today, the idea for Digital Express was incubated. The store will bring solutions for the consumers to customize any technology according to their need and also ensure its peak performance. Mr.Brian Bade, CEO Reliance Digital said, “Digital Express is arguably the world’s coolest technology concept that aims to open new avenues for consumers to customize technology equipment for optimum use. At Digital Express we provide a range of services that ensure users experience peak performance of their latest gadgets. The well-informed and technologically aware Digital Express representatives will help consumers find the right technology solutions through personalized guidance.”
In the store, one will find latest gadgets like smart phones, ultra books, HD speakers, music players, smart TV’s and a wide solution range for technology. It will also provide the best connected entertainment experience. In this zone, consumers can access videos and music from any part of the world. One can also get hands- on experience about innovative networking, video chatting solutions, home-monitoring solutions and office solutions.
The representatives of the store will also guide consumers on how to integrate their latest electronic and wireless devices, use video calling, how to stream movies directly from the cloud, or how to use high-tech camera enabled intercoms. In addition to this, they will also help the consumers to find the best-fit technology solution that matches their requirement. Digital Express provides this wide range of smart products at a medium range of cost.
The stores have been designed in tandem with the taste of technology freaks. It provides “solution dock”, a specially made technology experience zone, where one can experience the appliance in its own environment. This helps the consumer to make proper informed choice of the apt solution. These stores impart a superior shopping experience for the customers.
Apart from this, Reliance Digital is also focused on expanding its specialized service support division-ResQ. This division of Reliance Digital is specially designed to meet the needs of consumers and deliver solutions based on it. The expert team at ResQ offer guidance to customers on what to buy and how to use. They demonstrate the working of the product and also help the consumers with its installation and networking.