New Delhi based retail brand Kwardrobe’s first pilot project store has successfully completed a year on 20th feb 2013 at Varanasi.
KWARDROBE is a brand For complete wardrobe solution of women’s wear, where they provide services to their customers from casual wear to designer ethnic wear. It was founded in 2010 by Kislay Kumar , Alumnus of NIFT.
KWARDROBE also provide services based on customer’s demand for made to order designer wear through its stores.Their product range comprises of traditional indian ethnic kurtis & anarkalis made up of block prints,screen prints and digital prints in cotton,shiffon,georgette,silk,cotton silk etc. Their collections includes western wear tops,tunics,dresses,skirts,stoles,scarves & bottom wear .Kwardrobe is catering to the Indian domestic market along with overseas market.
Kwardrobe started their launch project in the year 2013 with this first flagship store . Kwardrobe is planning to enter franchise business route to expand further in domestic and overseas market. Also they are running their online stores on trial basis through third party ecommerce sites. Now they are planning to enter the online store format through their ecommerce website. As the ecommerce market is getting lucrative to the sellers and clients as well. As per the sources from Kwardrobe their team is very much keen to enter into business alliances with different ecommerce sellers & they are working for the same.
Kwardrobe team is ready to explore new overseas ecommerce portals too indirectly promoting the export business actually.
The concept of selling products through own ecommerce web portals is very much popular in western countries but it will slowly attract domestic retailers soon as the market is very competitive and retail brands needs much exposure along with alternate ways to sell their product.Also it will help the brand to position itself in a better manner in the global and domestic market. Though their are several technical difficulties in the process of selling overseas especially like export documentations and promotions.
Kwardrobe is planning to launch their project in upcoming months and hopes it will help them in long run to compete in the race.
Add the K to your wardrobe