Emiliano Forino Procacci’s “Communicating for Success: the Secret of Persuasion” won the Italian Arts Academy’s 2015 Golden Book Award.
Emiliano Forino Procacci, the prominent Roman psychologist and author, is a fascinating character. Gifted a persona that’s redolent with the down to earth passion and boundless vitality which typifies the Eternal City, Procacci approaches every professional goal with an admirably effective combination of intuition and sensitivity, one grounded in an impressive depth of education.
His latest book, “Communicating for Success: the Secret of Persuasion,” is a compelling breakdown of techniques involving both recognition and greater understanding of body language and facial micro expression—that fleeting lift of an eyebrow or downturn of the mouth which betrays a wealth of information if an observer is trained to spot it. These outward physical manifestations of emotion and intent occur unconsciously, particularly when one intends to deceive, and Procacci’s examination of the subject is a two way street, where the reader can learn not to just to spot this unintentional telegraphy, but also use it to one’s advantage, whether during a face to face interview or negotiation, or more broadly, to develop a persuasive, communicative public speaking style.
It’s a rich field where Procacci mixes anthropology, analysis and intellect for a comprehensive grasp of the phenomena, demonstrating the many ways it can be applied. Whether the reader intends to use it in personal day-to-day contact, politics or legal matters, Procacci’s presentation of the subject is equally engrossing and fast moving, and his aim—to help readers learn to decipher the true intentions of others by reading their body language and facial expressions—is incalculably value. As the author clearly demonstrates, “you can lie with words, but not with your body!”
“I decided to write about communication, because many books on this are just too big, unwieldy,” Procacci said. “I mean you can find a book on micro expression that’s about 300 pages, another on public speaking that’s 300 pages and another on body language and so on. But I thought regular people may just want something simple, where they can find all of these subjects, so I decided to put them all into one book, something for all, not just a few experts.”
He was right. Shortly after publication, it won the Italian Arts Academy’s 2015 Golden Book Award, and, here in America, the Institute for Education, Research and Scholarship English translation of the book became Amazon’s No. 1 bestseller in the “Medical Psychology Research” category on its first day sale earlier this spring.
“The English version of the book “Communicating for Success: The Secrets of Persuasion,” by Dr. Procacci has been very well received,” said publisher Newton Lee, founder-president of the Institute for Education, Research, and Scholarships (IFERS). “Procacci is a prolific writer with multi-book titles being scheduled for publication by the highly-acclaimed Italian publisher, Aracne. IFERS recognizes the importance of Procacci’s work, and we are pleased to publish the English translation of his books to help raise funds for education, research, and scholarships.”
Procacci, who teaches in the department of Communication Sciences at the Università Popolare of Gorizia, has a degree in Education Sciences and a Master of Science in Psychology and Pedagogy. He also has a Master in Organizational Development and Human Resources, and is the author of 2010’s “Organizational Evolution and Development of Human Resources,” and the forthcoming “The Secret of Motivation and Personal Growth.”
An expert in verbal and non-verbal communication and decoding facial expressions, Procacci also lectures at institutions and corporations on how to effectively use these insights in terms of hiring and recruitment. His services are in-demand across a broad spectrum of commercial and governmental fields where it is imperative to identify any telltale signs of deception, and Procacci’s techniques can benefit not only the judicial and civil service, but also in law enforcement and the military.
The 36-year old, Rome-born Procacci was born for this line of work: Italy of course, is famed worldwide for its citizen’s penchant for punctuating conversations with broad gesticulation and exaggerated facial expressions, and Procacci early on realized this key to understanding another’s message was a far more nuanced, subtle field. Ultimately, his goals are as direct and simple as his captivating, easily accessible books.
“I don’t write to make money, I write for the people – that is my passion,” Procacci said. “I want as many people as possible to learn about these tools and use them to benefit and improve their own lives. This is my main goal, and if I can help make the world a better place, I’ll be happy.”