Reliance Industries Limited (RIL) is leaving no stone unturned to succeed the launch of its fourth generation services across India. No wonder, it is roping the top minds of the telecommunication industry in the leadership team of RelianceJioInfocomm, the4G arm of RIL. The latest addition in the list is Mr. Sanjay Mashruwala. With over 30 years of acquaintance with Reliance, Sanjay Mashruwala will now hold the key position in telecommunication industry as managing director of JioInfocomm.
Sanjay Mashruwala was previously associated with RIL’s petrochemical business. Apart from this, he also holds the accord of building up a nation-wide fibre optic network in record time, almost a decade ago.
Reliance has also hired MadhumatiLele, former customer services head of Vodafone. She bears the tag of being the first woman executive in the country’s most valuable private sector company’s telecom leadership team. SandipDas, CEO of Malaysia’s Maxis Communications will assume the topmost charge of JioInfocomm from next month. The other team members are Mathew Oomen as operational head, Arvind Rao, former CEO OnMobile , who will now be JioInfocomm’s innovation head and Sumit Chowdhary, former IBM VP, will look after technology and product platforms.
Manoj Modi, a close aide of MukeshAmbani, has tactically chosen these people toaccentuate the launch of 4G services in India. This launch is a subject of high anticipation for most experts and telecomm market players, as the foray of RIL into telecommunication industry will change the market scenario with its low-cost high-speed data and voice services. Recently, Reliance JioInfocomm has signed a deal of INR 1,200 crore with Reliance Communications to share the latter’s fibre-optic network spread across the country. Being a new entrant in the market and introducing these fourth generation services in India, it was a wise move by RIL to share the existing ecosystem, rather than spending huge amount of investment into building the basic infrastructure first. Working with a futuristic approach, RIL is also building its own network. For the launch, Reliance is said to have adapted a two-pronged strategy similar to Google which includes wireless mobility as well as offering high-speed broadband, TV and other services to homes through fibre network.
Reliance is said to release these services by the end of this year in Delhi, Mumbai and Bengaluru.