The Academy Awards show is the second largest advertising event after the Super Bowl. Over 32 million U.S. viewers tuned in this year to see the spectacle: Hugh Jackman, People magazine’s Sexiest Person of 2008, introducing beautiful actors looking their best. For this reason alone, the 2009 Oscars deserve a peak to seek if its advertisers utilized sex appeal to market their products.
Unlike the Super Bowl, Oscar viewers are more upscale and more likely to be female. As a result, sexual content is more subtle than the "shock-and-awe" of GoDaddy.com commercials. Typical are attractive models, with fetching smiles and flirtatious glances. Last year’s sexiest Oscar ads included promos for "Dancing with the Stars," and commercials for L’Oreal (not in this year’s line up) and Cadillac. Here is a shortlist of the sexiest ads aired during this year’s telecast.
3. Diet Coke. "Red Dress."