Everyone that I know, without fail who has built a successful series of small niche sites has at one time or another had to stretch a bit to add new, informative and entertaining bit of information to their website or blog.
We all just hit a wall – it’s really that simple.) RSS. Everyone who publishes online has some degree of knowledge (or should!) of RSS – which in our non technical parlance will simply refer to Real Simple Syndication. Essentially RSS, from a publisher’s standpoint, simply allows you to aggregate and collect information from around the web in small chunks, usually in the form of headlines and small snippets of content, which you can publish on your site, and will update for you automatically as the originators of the content add more items. Essentially, your site will be augmented with free information and content, published by other people which keeps YOUR site updated with a free flow of good information, AND benefits the other publishers as well as their content is effectively syndicated around the web, extending their reach and circle of influence.
Blog comments. Many smart marketers have been using this method for years, and it amazes me how many people I consult with are OBLIVIOUS to this great source of entertaining and interactive content you can enjoy on autopilot. A good blog has an engaged audience. An engaged audience wants to be heard. And the ability to comment, allows them to be. They will interact with YOUR content, with each other, and with industry news. The buzzword going forward in the online marketing space is undoubtedly COMMUNITY. Strong communities make for strong sites, and even stronger bank statements..:-) If you are running ANY form of advertising on your site, do not even consider turning "comments" off on a blog install.