A video is one of the most useful resources a marketer can have. It is essential to use video to captivate and engage your targeted audiences and potential clients. This tool helps generate new leads as well as intrigue the ones you already have and can be measured to determine whether it is producing a productive outcome. Videos have become all the rage in marketing, enabling businesses to introduce new products, exhibit promotional events, and offer problem-solution tutorials. But the one question behind most companies are how do you get started? Don’t stall your efforts simply because you don’t know what the first step is to build a video marketing strategy.
This article is intended to remove the guesswork and guide you through what considerations should be taken into account while you embark on the mission to create an effective marketing technique. There are various tools that will also be covered to jump-start the marketing campaign through the development of short videos.
Tips and Tricks
Allocate Resources – One of the most important aspects of marketing that a business worries about is budget. Everyone wants to achieve more with as little monetary involvement as possible. Before embarking on the journey of video marketing, hire a videographer that is responsible for shooting and editing all of the video footage.
Choose Your Content – Video content should target your audience and what you want your message to convey. First videos should focus on your business and what it does. Continued content can focus on product demos, interviews with key team members, and various topics that will draw in clients.
Keep Videos Short – Most people know that an individual’s attention span is short-lived. Especially at the beginning, ensure that your videos are short in length. Once a database has been built, your business can determine which areas would be appropriate for longer videos.
Decide Streaming Location – Videos should be posted in a designated area on your website, but where else can you market your services? Besides YouTube, social media sites such as Facebook and Instagram are excellent options as an easy and free way to obtain a large viewing audience.
Analyze and Measure Performance – The only way to know whether or not your videos are successful is through measuring its performance. Data can be collected on how videos are watched and how viewers engage. You can specifically track individual viewers to imitate potential leads.
Video Marketing Tools
Flipagram – This video editing tool is an excellent option for posting to Instagram and Facebook.
Stop Motion – Available for iOS, this is a unique tool with a wealth of editing properties to create exceptional videos.
Animoto – One of the easiest video editors available to consumers, Animoto does most of the work for you and provides an easy embedding option.
Wideo – This video option is ranked as one of the most fun to use. You can select various templates, pull your logos, and deliver your message in 45 seconds.