We have all known for some time that owning a mobile phone is not just about convenience to ring home now and again, or to keep in touch with the office. It has developed into and organisational tool, an entertainment console and even something to capture events with in built cameras and video capture capabilities.
But even this electronic genius is becoming old hat now. Who wants a 1.3mp camera when you can get sharper pictures on a 5mb? Who wants 30 seconds of memory when you can have an hours worth? We all know that the electronics business moves at a lighting pace, where even consumers struggle to keep up.
There is one part of the market though, where manufacturers have to take note and for them to keep in tune with and that is the fashion statement each mobile phone represents. Take the recent surge in pink and red phones. Was this done by accident? Or did the normal techies combine their talents with those in the fashion industry to ensure their phones matched the fashion accessories of the time? If it was a guess or a gamble it was a good one, as even my daughter insisted her next phone should be red and not that boring black colour.
Mobile phones have now met with the trainer market; it is cool to have a certain phone in a certain colour that changes as quickly as the weather here in the UK. As well as colour, manufactures have moved to larger, sleeker screens, so that more of the phone is visual and less buttons, whether they are hidden behind the screen or even accessed through the screen. The result is mobile phones that exude style and look more expensive than they really are.
It’s now almost as if the fashion comes before the electronic considerations for certain mobile phone buyers, more than ever before. Yes it can be argued that ever since the Nokia days where you changed your facia to suit your mood, mobile phones have been fashionable, but not to the stage of today where cheap replacement plastic covers have been replaced with sleek, compact lines and large screens. In fact very few new phones give you the option of changing the facia as what was going to be a very profitable sideline got hijacked by cheap copies.
With contract phones considerably cheaper to run than pay as you go phones, unless you hardly use it, many now realise they can have a new, up to date mobile phone package every year and in many case cheaper in terms of rental than even buying the phone for pay as you go. This means the need for extra fascias or what is next years colours, is much less important, as in many cases you will get a free upgrade anyway.
Although like myself, you get used to a manufacturers navigation system within their phone range and there is a likely hood of staying with the same manufacturer, they equally know that if they do not release new models that represent the fashionable times, they run the risk of consumers buying or renting another make. It is now cool to release several models a year now, even if the electronics are similar throughout the range.
If you are looking for that fashionable phone, blink and there is another range on the market, it’s a great time for the consumer.
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