The changing era in the world of cards

Gone are the days when paper cards were the mode of greeting one another. Sending simple slips of papyrus to greet one another & traditional hand-made paper cards are now a thing of the past. Though traditional paper card greetings are tangible and give a scope to personalize it, e-cards are taking over the trend now. E-cards are the fresh and innovative means of greeting and extending communication these days. E-cards are available in a wide array of colors along with interesting animations and at times possess a musical element to add to its attraction. E-cards are also considered feasible as it can be sent to one or many at the same time. Traditional cards though have their own attractions; e-cards have won over them through their immediacy to reach the target person along with being eco-friendly.

 Portals like 123 Greetings.com have contributed largely to this trend of exchanging e-cards and sustaining a professional or personal tie. Talking about the craze of online greeting cards in the present scenario.

 Mr. Kajaria, CEO, 123 Greetings.com stated, “In August & September alone, more than a couple of lakh cards were exchanged on our portal on the occasion of Rakhi, Ganesh Chaturthi &Teachers’ Day”. “The association of 123 Greetings with popular community portals like Orkut and Facebook have facilitated this trend of exchanging e-cards on all formal and informal occasions”, he added.   The influx of such portals like 123 Greetings have not only led to the change in the mode of celebrating important festivals but has also made local festivals like Ganesh Chaturthi, Pongal and the likes a world wide affair giving the people an opportunity to be in touch with their loved ones.

 The contribution of technology has destined e-cards to be the most sought after means of communication today. The inventive animations in the e-cards exhibit one’s sentiments in a better way and bring out the true essence of the message. Traditional papers cards demand a lot of time for posting or mailing. E-cards have led to the demise of this twinge making the sending and receiving of the cards almost instantaneous and reliable. E-cards are available for every occasion-formal or informal. Co-workers within an organization rely on such means for sending notes of appreciation and commemorating corporate success. E-cards have also aided in sustaining long distance relationships. “The dot-com era has not only added to the technological advancement but has also become a mass phenomenon making every occasion a special one”, surmises Mr. Kajaria.