If you own a business you’ll definitely feel the need of having business cards. It’s one of the easiest and fastest paths taken by so many business owners to do their marketing. The potential of attracting new customers through the use of business cards is worth the pocket change you would have to spend on them. However, creating the best cards is something you should take in consideration if you really want to attract new customers.
This post is going to walk you through some of the most important tips you should follow in order to create some outstanding business cards. Without further ado, let’s jump into the list of the 5 tips for creating the best business cards.
Tip # 1: Have a professional design
Your cards design shouldn’t be overlooked. When someone picks up a card to read, the first thing they’ll look at is the design. If your design isn’t attractive, chances are there won’t be any interest in reading what you have on your card.
Therefore you should spend your time to look for the perfect design for your business card. If you feel that you’re not in the right place to do so, it would be in your advantage to hire a professional to do that for you.
Tip # 2: Utilize Complementary colors
Make sure that the colors you’re choosing will serve their purpose in your cards. Some people choose colors for their cards just to make them colorful. Don’t make this same mistake, the more colors you have in your cards the less attractive they’ll turn out to be.
Pick just a few colors that will make your cards stand out and you’ll be glad to see them once they’re printed out.
Tip # 3: Readable text
I hate when I pick up a business card from a store, or when someone gives me a business card and I’m unable to read the information.
The primary purpose of creating business cards is to pass information. If you have your cards and they’re not readable there’s no need for them. You would want your business cards to be easy to read, they should not require any effort from the readers in order to be able to see the text.
Tip # 4: Only important information
Since business cards are very small, you’ll need to know the amount of information you’ll have to put on them. The best practice is not to condense them with too much information, but you’ll need to put just enough information in them, must read the big diabetes lie.
You may feel the need to make your cards a little larger than usual in order to have enough space, but don’t do that. Smaller cards are better because they’re able to fit into pocket’s wallets. If your cards are too large they will have a tendency to get lost when you give them away to potential customers.
Also the thickness of your card is very important. Thick business cards can last longer and they also feel more professional on the hands of your potential customers.
Tip # 5: Place a picture
You should know that by now, “A picture is worth a thousand words,” it’s something that we hear every day. You’ll have to put a picture on your card and make it more appealing to your potential customers.
If you’re someone who provides a service and don’t have a business name, you can put a picture of yourself on your card. But if you do have a physical shop or store, then you can place a picture of the building, or the logo of your business.
As long as you have a picture combining with the text on your card it’ll look better and the result will be far more satisfying.
I hope theses tips were very helpful to you, now it’s time to go and create the best business card and attract some more customers