The basis of any business is its customers. Success of your business depends on their actions. Therefore, it is very important to know your target audience, its characteristics and desires. But do not forget that all buyers are people. The knowledge of the foundations of psychology will help you get the most out of your business and earn real money. Earn based on human psychology.
1. Use the crowd effect
All advertisers, politicians, agitators know that social person is a child of the crowd. Psychology of “mass man” is very simple – the good thing is that everybody likes. Use it. Put pressure on the consumer with figures and number of buyers of your product.
2. Socialization
Do you know about the “word of mouth” effect? This is one of the most effective ways to promote the product. The man always has more trust in the opinion of another buyer than bought advertising. That’s why many companies are actively using customer reviews, stories about buyer’s success, photos with the product and so on.
3. Shopaholics society
Our society loves to buy things. People love to shop, pay money, get shopping. It is part of everyday life and there’s no getting around it. But no one likes to be forced or imposed.
Do not be intrusive – people want to buy, you just need to help them. No necessary to impose purchase – people want it to do. It is only necessary to make an offer that really interested your audience.
4. Emotions Rules!
All people’s decisions based on emotions or feelings. You should offer customers an intangible benefit: exclusivity, uniqueness and originality. Let this be not just chocolate, but a new flavor, unique packaging or the original name. Do not forget the emotional component of the purchase.
Also important is that emotions can be different depending on your product and target audience. For example, if your target audience is businessmen, then the major deciding factors will be accuracy, speed, and warranty.
5. Facts, facts, facts
But sometimes only emotions are not enough to stimulate purchases. People want facts. “We know what you want” is good, but “5 years the market of services” is better. A person needs to logically justify the purchase, especially for himself. In addition, people are very suspicious, and the facts will help you to generate more consumer confidence.
6. What do I get for this?
All of us are selfish and we are seeking personal gain almost in everything. That is why always try to offer the benefit: a discount, a guarantee, a small gift.
7. Is bought what is valued?
Sometimes the price does not play any role. Value – this is what causes a person to make a purchase. Your task is to show the customer that he/she needs your product. People always want something. Just show that you can give it to them.
8. Purchase is not torture.
You can not force people to make a purchase – you can only encourage them to buy. The last word is always word of the buyer.
9. People love to be unique.
Paradoxically, but people like to be different from everyone and it is a mass phenomenon. The desire to be unique is inherent in every person. Give the buyer this possibility with the help of your product.
10. Let me try it.
Every customer wants to test the product first before buying: to taste, to touch, to smell, to hear. This is natural. Always give your customers this opportunity. You can offer free samples, free temporary programs, arrange tastings. You’ll see – it works better than any advertising.
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