Ground Report

Per-per-click advertising – it sounds slightly insidious, if not prohibitively expensive. Paying for every single click? Without knowing where these clicks are coming from? And without any real metric for actual revenue? You might see it as a bad investment, but only if you haven’t done your research. The fact of the matter is that PPC advertising is actually quite effective, as Search Engine Land points out. People who want your products will buy your products; you can’t control who these people will be. But you can control what you’re going to do to get your product to them, and more importantly, you can control how much you’re going to be spending to make that happen.

It’s Perfect for Smaller Budgets

Marketing efforts are really all about cost versus reward. Large-scale campaigns like social media marketing and networking are well and good, but they take a long time, and they take up a lot of daily manpower. SEO and content are also prime ways to build traffic and credibility, but they take a long time.

By no means should you quit working on your online presence at every stage of your business, but if you want quick and cheaper results, then PPC ads are the way to go – as long as you know what you’re doing. You can look up PPC packages in India and get hundreds and hundreds of results – but it’s not only the provider that matters, it’s also about the way they formulate your campaign.

Target Your Ads for Lower Costs

Take a seat, and think about ad targeting. When you’re buying ads, you want every single penny to go towards people who actually will end up buying your product. While a 100 percent conversion rate is practically impossible, targeted ads can help you increase your chances by pushing for traffic at every stage of the sales funnel – what do people input in search engines when they’re looking for something within your niche? What problems do they have to solve, and what keywords are they most likely to key in? Add the right geography to this mix, and voila.

You can spend even less by targeting your existing customers. According to Inc., marketing efforts towards previous clients and customers yields a conversion rate of 70 percent.

PPC can be sourced from everywhere, as well; when it comes to PPC services, India is a great choice because of its booming IT infrastructure, as evidenced by TechMagnate.

Even the Biggest Brands Are Doing It

Advertising research company AdGooroo released a study showing the way top brands and retailers spent their marketing money – and an overwhelming amount of them spent millions on targeted ads. According to their study, five of the biggest luxury brands in the world spent a collective $22 million on Google AdWords text ads in 2013.

According to the Interactive Advertising Bureau, paid ads accounted for 39 percent of total ad spending in 2014.

So whether you’re a small or middling business looking to get ahead in your niche and build the reputation of being the best in your industry and geography, or whether you’re the world’s largest retailer of luxury goods, contacting a PPC company in India and getting onboard with the program is well worth your money.